Digitalisasi Akuntansi, Persaingan dan Jejaring Sosial Pada UMKM Kuliner Palembang
Digitalisasi Akuntansi, Persaingan dan Jejaring Sosial
Pada UMKM Kuliner Palembang
Dwirini Dwirini
Shufia Zuhroh
Rini Subekti
Universitas Terbuka
ABSTRACT
The phenomenon that is the subject of this research is the
digitalization of accounting content which has been four years since the
publication of the vision for Indonesia's payment system in 2025 which resulted
in 5 (five) visions proposing a positive flow of digitalization developing in a
conducive digital economic and financial ecosystem. This research aims to prove
the influence of digitalization of accounting, competition, and social networks
on modern management accounting in the MSME sector in the city of Palembang.
From these problems, researchers see that there is digital potential
for Palembang City
MSMEs to be
used as research
objects, with 383 questionnaires to be processed. In analyzing data, researchers
used SmartPLS. SmartPLS is an effective tool for analyzing complex relationship
models with a large number of constructs and indicators. This research shows that
the digitalization of accounting, competition and social networks have a
significant positive influence. With the magnitude of the influence of each
indicator in this research being R2= 73.9%, this means that 73.9 percent of
modern management accounting in the culinary sector of the city of Palembang is
influenced by the third variable, namely digitalization of accounting, social networks
and market competition and so on, 26.1 percent is influenced by variables
outside this.
Keywords: Digitalization of Accounting, Competition, Social Networks and
Modern Management Accounting.
Sumber publikasi Vol. 9 No. 1 (2025): Artikel Riset Periode Januari 2025
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